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December 14, 2017

Brits Will Spend 2 Billion Pounds Replacing Lost, Broken or Eaten Gifts This Christmas

A new survey revealing the gifting habits of the British, French and Germans from us here at Tile shows that Brits will fork out a staggering £2 Billion this Christmas on replacement presents having lost or broken the original gift. In addition, a surprising number of guilty individuals simply keep them as a treat for themselves. It’s not just the Brits who are wasting time and money on gifts not given, 47% of Germans end up buying additional gifts, spending up to €2.5 Billion a year!

Be Prepared  

With the best of intentions, Brits try to be organised with a staggering 44% planning their Christmas shopping in advance. It’s no surprise they put a plan in place, as 60% state that it’s easy to lose Christmas presents when traipsing around shops with lots of bags. The French are the most festive and love Christmas shopping, with 57% making a day of it, whereas the Germans dread it, with 12% leaving it all to their partner. It seems that after all the stress of shopping, all parties think they deserve a reward with over 25% choosing to keep a gift they intended for someone else.


Despite their organisation, Brits are also the most forgetful, with over half (53%) hiding presents so well they forget where they’ve hidden them. The Brits are not alone however, as over 30% of the French and Germans hide presents too, with the back of the wardrobe being the most popular hiding place.   Changing their mind or hiding presents isn’t the only explanation for Christmas gifts never reaching the recipient, with over 10% of Brits and Germans admitting to eating a present intended for someone else. Only 7% of the French do this, perhaps explaining why they have a reputation for being slimmer. 


Brits, Germans and the French aren’t just eating their presents, they are drinking them too, with over 18% all keeping back a bottle of wine. According to the research, selection boxes (29%) and bottles of wine (18%), were the most common presents that the French and Brits never hand out, with 14% of Germans never ending up gifting either a smartphone or a tablet.  

Simon Fleming-Wood, CMO, Tile said: “The spirit of Christmas is all about giving so it’s surprising to see how many gifts never make it to the intended recipient. Of course, some might just be too appealing to give away, but it’s a shame to see that so many are simply getting lost or stolen. Tile’s smartphone app, devices and community can not only help reunite you with lost belongings, but also enable you to anonymously help others to find what matters to them most."   

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